Officially out of beta, and appearing in my server logs, is the Bing XML Sitemaps. Ever wanted to build XML sitemaps based upon what people are visiting on your site, assign priorities based on their frequency and do it all automatically in the background? Introducing Bing Sitemap Plugin 1.0 - Bings response to the issue of … Read More →
Do you have a huge feed of products being sent to Google Merchants but you’re only getting a hand full of clicks? Chances are that a number of you’re products are being declined for one reason of another. Google Merchants, under their data quality heading, will give you some insights into how to improve the … Read More →
For the uninitiated, Product Listing Ads are a separate ad format which include an image, price and title in the Google paid search results, an example is outlined to the right in the image below. These are separate form product extensions which ad a sitelink like grouping of product links below your normal ad copy. In Q4 2012, Product Listing Ads … Read More →
Often I come across AdWords account where the account manager is spending considerable time ‘optimising’ the account, however there are huge failings in the basic setup. In my mind, there is no point messing with ad copy trying to boost CTR by fractions of a percent when huge sums of money are spent of irrelevant terms. I’d recently had … Read More →
Time to start looking beyond the last click. Google has made it much easier to see the true value of of a click by adding the Search Funnel Data directly in the campaign management interface. This is a huge win for those of us who have have clients with multi stage acquisitions processes. For example, if the … Read More →
My most recent post related to the implementation and implications of the Google Disavow Tool. I wanted to experiment with the tool and see just how effective it is at bringing back sites with ‘less than healthily’ link profiles. The site for this case study is one that was functioning extremely well up until the Penguin … Read More →
On the 24th of April 2012 Google released a major algorithmic update, known as ‘Penguin’, which could change the face of link building within the SEO industry forever. Initially thought to affect about 3% of queries, subsequent releases may affect up to 10% of all search queries (overlaps are likely to exist so the number is … Read More →