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Author: Rich McPharlin

What Is Web Analytics?

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For people entering the world of marketing, starting their own small business or taking the first steps in creating their own blog, the term Web Analytics…

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Introduction to Google Analytics Segements

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Google Analytics can do some really cool things right out of the box.  When compared to other stats and analytics packages out there, it has…

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Self Perpetuating Analytics SPAM

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I’ve discussed Google Analytics SPAM before here and here.  However I’ve located, yet another, interesting execution. The goal of referrer SPAMing is to get your…

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Google Analytics Referrer Spam And Cookie Stuffing

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Those pesky Google Analytics referrer SPAMmers are at it again, this time using their analytics SPAM to dump affiliate cookies on your computer. What is cookie…

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Solutions For Google Analytics Referrer Spam

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Referrer SPAM is not new to Google Analytics, the team has been battling it for a number of years.  The SPAMmers approach is as follows,…

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Viewability, View Through Conversions & Inventory Quality

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As someone with a background in search marketing, I have always questioned the validity of view through conversions.  While it can’t be denied that passive…

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Triple J Hottest 100 Social Media Analysis

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The Triple J Hottest 100 is one of the world’s largest community rated annual music charts. Last year (2013) a group from Brisbane put together…

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Using AdWords Negative Keywords Effectivly

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This is a follow-up from my post on the most effective types of optimisation for your paid search account,  if you haven’t read it yet,…

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Who’s running SEM for the Flight Centre brands?

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Is this a test by the agency? Is this Google screwing around with Call extensions? What ever caused this, didn’t make me want to book…

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Free AdWords Script: Manage Cross Campaign Negatives

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I can’t stand building out cross campaign negative keywords, it’s time consuming, fiddly work.  Unfortunately it’s a necessary component of success. A sample campaign would…

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