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Google Analytics Solutions

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As digital analysts, we come up with a range of problems everyday.  The likelihood is that someone else has come up against a very similar issue.  I’ve started to compile a list of my top solutions for Google Analytics, you can find them below.

Google Analytics Referrer Spam

Referrer spam is becoming an increasing issue in Google Analytics data sets.  Use these tips to try and clean up your data and make your analysis meaningful again.

Introduction to Google Analytics Advanced Segments

Advanced segments sound like a tool that might be only useful to the analytics elite, however this couldn’t be further from the truth.  Segments are a really quick way to dive into your data and understand how key people in your user set behave.