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Category: Paid Search

Using AdWords Negative Keywords Effectivly

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This is a follow-up from my post on the most effective types of optimisation for your paid search account,  if you haven’t read it yet,…

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Who’s running SEM for the Flight Centre brands?

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Is this a test by the agency? Is this Google screwing around with Call extensions? What ever caused this, didn’t make me want to book…

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Free AdWords Script: Manage Cross Campaign Negatives

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I can’t stand building out cross campaign negative keywords, it’s time consuming, fiddly work.  Unfortunately it’s a necessary component of success. A sample campaign would…

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AdWords Optimisation – The Six Leavers

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This is part one of a series discussing the leavers we, as search marketers, can pull in order to improve the efficiency of our AdWords…

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Diagnose Product Listing Ad (PLA) Issues In A Hurry

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Do you have a huge feed of products being sent to Google Merchants but you’re only getting a hand full of clicks?  Chances are that…

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Getting the most from your Product Listing Ads (PLAs)

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For the uninitiated, Product Listing Ads are a separate ad format which include an image, price and title in the Google paid search results, an example is outlined to…

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The Basics of Adwords Account Structures – Part 1

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Often I come across AdWords account where the account manager is spending considerable time ‘optimising’ the account, however there are huge failings in the basic setup.  In…

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Google makes Search Funnel Data More Accessible

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Time to start looking beyond the last click.  Google has made it much easier to see the true value of of a click by adding…

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