Day one of SES Singapore has been an interesting one to say the least. There are two very distinct steams, those who are entering into online marketing for the first time, and those who have solid fundamentals and are looking for the latest and greatest techniques to bring their brands solid ROI.
Stand out addresses of the day came from:
Marcelo Wesseler – eCommerce lead generation, detailing how search and social can be deployed on massive scale
Aroon Poojari – Digital transformation - explaining Nokias movement from bought to earned media
Nick Tay – Social media best practices, Social media for luxury brands
The Hyatt Grand Hall is packed and we’re all looking forward to another fantastic day tomorrow. Stay tuned for Display 2.0 - re-marketing and re-targeting, probably the hottest product in online right now.
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